Facebook Post Goodwill Score / Goodwill Points

Shares carry the highest weight
Use values from Meta Business Suite Insights for Facebook.
Shares 47% Comments 22% Clicks 7% Saves 10% Reactions 4% Other interactions 0% Reach ratio 10%
194
Goodwill Score on a 0 to 1000 scale: 19.36%
Goodwill Points
GP = (GS / 1000) x reach x 1.00
433
Shares / reach
12.85%
Comments / reach
12.31%
Saves / reach
0.18%
Reactions / reach
14.77%
Link clicks / reach
0.09%
Reach / average reach
100.00%
Reach
2,234
Views
56,666
Reactions
330
Comments
275
Shares
287
Other interactions
0
Good means the ratio is strong, OK means usable, and Low means the post needs improvement.

Formula

GS_raw = wS x (Shares / Reach) + wC x (Comments / Reach)
       + wK x (Link clicks / Reach) + wSv x (Saves / Reach)
       + wE x (Reactions / Reach) + wR x clip(Reach / AverageReach, 0.5, 1.5)
GS = GS_raw x Scale
GP = round((GS / Scale) x Reach x AudienceFactor)
Shares
The strongest signal because it can distribute the post beyond the original audience.
Comments
A high-intent discussion signal.
Saves
A useful signal for content that people want to revisit.
Audience factor
Optional adjustment from non-follower rate, capped between 0.9 and 1.1.